Marketing & Communications Services
Strategic Planning
Establish vision and direction by assessing where your company or organization is and where you’re going. Tamar develops the plan to document the mission, vision, and values, as well as long-term goals and the action plans we'll use to reach them.
Marketing
Any action Tamar takes to attract an audience to a brand, product or service through high-quality messaging and visuals are the foundation for which to reach your goals. The marketing campaigns Tamar delivers reach prospects through content by demonstrating product value, strengthening brand loyalty, and ultimately increasing revenue.
Advertising
The advertising Tamar creates is designed to be influential, memorable, and, at times, disrupt the industry. She cuts through the clutter, grabs the viewer’s attention, and demands their focus. The ad campaigns raise brand awareness, drives prospective customers to the company, launches a new product or service, and differentiates your company from the competition. The advertising plan developed determines the channels to which the creative is executed, and requires expertise to be effective.
Corporate Communications
Tamar manages and orchestrates all internal and external communications to capture the brand's point of view for its various audiences including stakeholders, employees, media and the public. The communications are delivered with consistency, credibility and ethics in mind.
Crisis Communications
It is important to establish a mechanism for protecting and defending your company whenever you may face an emergency or crisis that could affect the reputation of your company. Tamar ensures potential crises are managed with immediacy and accuracy. She works in tandem with legal counsel and internal teams to assess potential risks, create effective procedures and develops the communications.
Creative Services
Tamar works collaboratively to develop public-facing materials that includes the services of copywriting, blogging, designing, production, and post-production for traditional, digital, video, and more.
Website Development & Management
Tamar works with creative designers and developers to oversee your vision, connect your business to your target audience online and helps you stand out from the crowd with a customized digital strategy and execution, including website maintenance.
Digital Marketing
Tamar develops digital marketing campaigns to employ search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce, social media, e-mail direct marketing, SMS and MMS, and display and search advertising.
Social Media
Through your social media platforms, Tamar connects with your audience to build your brand, increase sales, and drive website traffic. It involves publishing great content on your social media channels, listening to and engaging your followers, analyzing your results, and running social media advertisements. She also develops social impact campaigns to build your digital footprint and increase brand awareness online.
Content Strategy & Writing
Many companies today are spending more of their marketing dollars on content creation rather than traditional advertising. Tamar has been copywriting for more than 20 years including writing for publicity and marketing materials to sell products or services. Over the last decade, she has spent much of her time in the industry developing, writing, producing, directing, and distributing original content for agencies and in-house on the brand side. Tamar is also passionate about blogging both professionally and personally.
Public Relations
Tamar has been fortunate enough to learn PR from some of the most well-known publicists in the industry. Her experience spans everything from celebrity PR to corporate PR and media relations to crisis communications. She carefully crafts press releases, pitches, media advisories, statements, Op-Eds, thought leadership, red carpet coverage, and so much more as the voice of your brand. Tamar's philosophy has always been that bad PR is bad PR and good PR requires expertise and good relationships to build your public image in a meaningful way.
Event Production
Over the last two decades, Tamar has helped to oversee and manage event production for gatherings as small as a 50-person private dinner to non-profit fundraisers for 1,000+ people, live television broadcast award shows, red carpet movie premieres, concerts, sporting events, store openings, and everything in between. She has handled the design, guest list, vendor contracts, A/V, live-streaming, speech writing, red carpet press, video production, talent participation (i.e., hosts, presenters), sponsors and more.